Stacking the Deck – Workshop 1 of 5
Navigating the Technology Partner Ecosystem
One day, in-person, for the leadership team that owns the partner programme between them
Stop managing the ecosystem you think you have
A one-day workshop that replaces assumption with analysis, produces a prioritised 180-day roadmap with named owners, and puts a governance structure behind it that survives the quarter. Your partner programme is a product – most are not fully fit for market.
“Most leadership teams cannot describe their own partner ecosystem consistently. Ask the CRO how many partners transacted last year and ask the CMO the same question, separately – you will usually get two different numbers.”
Who it is for
Primary. C-suite and senior leadership at B2B technology vendors – CEO, CRO, CMO, CPO, VP Partner Sales, Channel Marketing Director. Value rises with the number of functions in the room.
Not for teams with no existing partner programme, or those wanting a tactical checklist rather than strategic clarity.
What you leave with
Navigating the Technology Partner Ecosystem
How it connects to the ACE Framework
Surfaces the data gaps in your partner base.
Defines the distinct partner types you must speak to.
Gives you the full lifecycle before redesigning stages.
The 180-day roadmap in embryonic form.
And to Workshop 2. Workshop 1 answers where are we? The ACE Framework Masterclass answers how do we do it? Workshops 3, 4 and 5 are single-pillar deep-dives – Analytics, Content and Experience – for teams ready to go further.
Preparation required
- 45 minPartner Ecosystem Questionnaire – every participant, completed individually
- 60 minPartner Programme Brief – one nominated owner
- 30 minLeadership alignment pre-call – most senior participant
- 30 minPre-reading – two briefing notes, every participant
Investment
- Workshop£8,000, one day, in-person
- IncludedPre-work design, pre-call, facilitation, materials, documentation, 30-day consultation
- OptionalContinuous coaching, £1,800 per participant, 3 months
- Series5 workshop days at £8,000/day, scoped individually
Questions we are usually asked
Will this work if our partner programme is a mess? Yes – an honest account of a weak programme is a better start than a polished account of an average one. It does not work with no programme at all.
Can some attend part of the day? No. The output is a shared commitment; partial attendance does not hold.
Do we need the Four Aces Diagnostic first? No, though it sharpens the day and takes 90 minutes per person.
What if the roadmap stalls afterwards? The 30-day consultation period diagnoses which of four causes you have – owner, resource, priority or disagreement – and what to do about it.
Can you run it remotely? No. The ecosystem map and alignment work depend on people collaborating in the same space.