INSIGHTS
Inspiration, insight and innovation for partner leaders.
Research notes, market reports and articles on partner ecosystems, channel strategy and programme performance, written for the technology vendors, distributors, telcos and ISVs who build them.
RESEARCH NOTES
01
Short, evidence-led reads
Each note reviews one piece of published research through the ACE Framework and says what it does and does not prove. Free to download
RN-07
The Front Door Has Moved
The evaluator at the front door has changed. What it trusts is third-party evidence, which is exactly what a partner ecosystem produces, or should.
RN-06
The Marketplace Substitution Test
Marketplaces are shifting the invoice, not the distributor. Where they grew fastest, distributor concentration fell and partner dependence rose.
RN-05
The Readiness Gap
AI is accelerating execution before judgement inside partners and programmes. Diagnose and design before you scale.
RN-04
Where the MDF Went
The unused-MDF figures come from the people selling the fix. Vendor filings show the breakage was priced in from the outset.
ARTICLES
02
Latest articles
On partner marketing, AI and the channel. First published on LinkedIn.
MARKET REPORTS
03
Partner programmes, measured
Annual and bi-annual reports built from vendors’ own published documents: tracks, tiers, statuses, specialisations, incentive instruments and what is not disclosed before you sign.
THE LATEST MARKET RESEARCH
Get the most up-to-date Market Reports before publication
Curated, collated and compared – our Market Reports distil the latest partner ecosystem-related data and analysis into actionable intelligence.
